A new addition to the Very Irrésistible Givenchy range Electric Rose tells the story of an unpredictable rose turned utterly magnetic. Vibrant notes of Blueberry, Basil and Verbena encapsulate the scent infused with a hint of cedar wood. The aromatic floral fragrance follows the rock 'n' roll inspiration of its predecessors and reflects rebellious style and unusual elegance that make the signature of the house of Givenchy. Liv Tyler remains the face of the campaign, making her singing debut in the video for the fragrance with her interpretation of the song "Need You Tonight" originally by INXS. The Parfumerie celebrated the launch of this fragrance with a sampling event at the Crescat Boulevard.